What do the audiences of tomorrow look like?

At this year’s Future of Theatre Conference, we’re looking for your boldest ideas around the theme of ’audiences’.

Who are they and how do we pull them in and retain them as theatre navigates all the challenges ahead? How do we create work for our stages that appeals to the broadest audience, as tastes evolve? What needs to change to ensure the work we make is fit for a 21st-century audience? And how do we involve theatregoers in ways that go beyond what is simply on stage?

Nothing is off the table and we urge you to think big, think broad and pitch ideas that bring about change in our sector. The best will be shortlisted and presented to delegates at this year’s Future of Theatre conference, where delegates crown a winner.

So get your thinking caps on and let the brainstorming begin. The Big Idea starts with you…

Apply here.

Deadline: 13 March 2026

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