Pitch Like a Pro: How to Make Your Idea Stick (LPW Workshop)

*Please note: we are no longer taking bookings for this workshop**

Having a brilliant idea is one thing – but if you want it to be taken on board – by theatres or producers – you also need a good pitch. Pitching your play can come in lots of different settings: from an informal chat over a coffee, to a written half-pager, to an interview for a writers’ programme.

Course Structure

  • During this half day session, we’ll consider the different kinds of pitches you will need to prepare for various situations. You’ll work on your own idea – including creating a logline and developing a verbal pitch. 
  • You’ll be able to test run your ideas and flex your pitching skills in a supportive environment, whilst gaining  feedback from the group to make sure you’re painting your idea in its’ best light.
  • You’ll work through a range of practical exercises designed to build your confidence and polish up your pitch! W
  • Additionally, workshop leader Kimberley Andrews will share professional tips developed from her own experiences of pitching in a range of scenarios – from being interviewed by a panel of six producers from the BBC Drama Department to pitching her play to fringe venues in London. 

Why is pitching important? (Or: Why do you need this workshop?)

Pitching requires a different skillset than writing, but it’s essential to build a successful career as a writer.

A good pitch is about more than trying to sell your play; it’s also about making sure you have a solid idea that you are confident is well-developed. And it’s being able to speak about that idea with passion and conviction.  It’s not enough to have a few catchy sentences, you’ll also need to be able to answer the questions, which will inevitably be thrown at you, with ease and clarity.

There’s no doubt about it – pitching is daunting and can push even the most extrovert of writers out of their comfort zone. But it’s also essential if you want to get your work on stage. That’s where this workshop comes in.

Who This Workshop is For

This class is suitable for writers working at a variety of levels, as long as you have an idea to pitch. You will need to bring in a written half page pitch of your idea.  If you have any questions about what to bring, please contact workshops@londonplaywrightsblog.com

When and where

When: Saturday 11 February 2017 from 2pm – 5pm

Location: Theatre Delicatessen Studios, 30 Marsh Wall, London E14 9TP (nearest tube: Canary Wharf)

Cost: £41

How to book

Please click the link below to book your place:


Places are reserved on a  strictly first come first serve basis, so early booking is advised.

About the Workshop Leader

Kimberley Andrews is a playwright with an MA in Text & Performance Studies from RADA/ Kings College London. Her writing credits include commissions from the Birmingham Repertory Theatre and Wolverhampton University. She has also developed work with the Manchester Royal Exchange and All the Rage Theatre. Kimberley has written and produced her own work at the Hen & Chickens Theatre in Islington as part of comedy collective, Wet Lettuce. She was shortlisted for the BBC Drama Writers’ Academy in 2012 and was then selected by BBC to participate in a training academy for day-time soap Doctors, resulting in writing a trial script for the show. Kimberley has worked as a playwriting tutor at RADA and currently works as a freelance script consultant.

Photo credit: by Photoinfatuation via Flickr Commons CC License

Curious about our other workshops?  Check out the full listings here!

2 thoughts on “Pitch Like a Pro: How to Make Your Idea Stick (LPW Workshop)”

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